El portal de los estudios de comunicación desde 2001

Edición en español

Edició en català Edição en português

Novedades editoriales

International Marketing. Strategy development and implementation

Autor:

Editorial: Routledge

Categoría: Publicidad y comunicación organizacional

Enlace: https://www.routledge.com/product/isbn/9781138738058?source=igodigital

 

 

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties and norms. International Marketing offers a uniquely adaptable strategy framework for firms of all sizes that are looking to internationalise their business, using Carl Arthur Solberg's tried and tested Nine Strategic Windows model.




También te puede interesar...

  Network Propaganda. Manipulation, Disinformation, and Radicalization in American Politics
Yochai Benkler, Robert Faris, and Hal Roberts

Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election [...]

  El negocio publicitario en la sociedad digital de la Comunidad Valenciana
Cristina González Oñate (coord)

Este libro recoge las principales conclusiones del proyecto de investigación titulado El negocio publicitario en la sociedad digital: estructura de agencia, perfiles profesionales y nuevas tendencias [...]

  Strategic Communication. An Introduction
Jesper Falkheimer, Mats Heide

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice [...]