El portal de los estudios de comunicación desde 2001

Edición en español

Edició en català Edição en português

Novedades editoriales

Network Propaganda. Manipulation, Disinformation, and Radicalization in American Politics

Autor: Yochai Benkler, Robert Faris, and Hal Roberts

Editorial: Oxford University Press

Categoría: Publicidad y comunicación organizacional

Enlace: https://global.oup.com/academic/product/network-propaganda-9780190923631?cc=es&lang=en&

 

 

Is social media destroying democracy? Are Russian propaganda or "Fake news" entrepreneurs on Facebook undermining our sense of a shared reality? A conventional wisdom has emerged since the election of Donald Trump in 2016 that new technologies and their manipulation by foreign actors played a decisive role in his victory and are responsible for the sense of a "post-truth" moment in which disinformation and propaganda thrives.

Network Propaganda challenges that received wisdom through the most comprehensive study yet published on media coverage of American presidential politics from the start of the election cycle in April 2015 to the one year anniversary of the Trump presidency. Analysing millions of news stories together with Twitter and Facebook shares, broadcast television and YouTube, the book provides a comprehensive overview of the architecture of contemporary American political communications. Through data analysis and detailed qualitative case studies of coverage of immigration, Clinton scandals, and the Trump Russia investigation, the book finds that the right-wing media ecosystem operates fundamentally differently than the rest of the media environment.

The authors argue that longstanding institutional, political, and cultural patterns in American politics interacted with technological change since the 1970s to create a propaganda feedback loop in American conservative media. This dynamic has marginalized centre-right media and politicians, radicalized the right wing ecosystem, and rendered it susceptible to propaganda efforts, foreign and domestic. For readers outside the United States, the book offers a new perspective and methods for diagnosing the sources of, and potential solutions for, the perceived global crisis of democratic politics.




También te puede interesar...

  El negocio publicitario en la sociedad digital de la Comunidad Valenciana
Cristina González Oñate (coord)

Este libro recoge las principales conclusiones del proyecto de investigación titulado El negocio publicitario en la sociedad digital: estructura de agencia, perfiles profesionales y nuevas tendencias [...]

  International Marketing. Strategy development and implementation

Expanding an organisation internationally presents both opportunities and challenges as marketing departments seek to understand different buying behaviours, power relations, preferences, loyalties [...]

  Strategic Communication. An Introduction
Jesper Falkheimer, Mats Heide

Strategic communication comprises different forms of goal-oriented communication inside and between organizations, their stakeholders and the society. Strategic communication is an emerging practice [...]